Welcome to Coffee News Indy!

Our Mission

At Coffee News, our mission is to strengthen our communities by promoting the small and medium sized business and providing awareness of local non- and not-for-profit organizations.  By targeting the consumers "most likely" to use their product or service, Coffee News empowers businesses to affordably implement consistent and repetitive advertising that yields results.

Repetitive Advertising Works!  Coffee News Makes It Affordable!

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FREQUENTLY ASKED QUESTIONS:

Q: What is your circulation?  

A: Look for us everywhere people are awaiting service, from fine dining to fast food. Restaurants, delis, coffee shops, professional centers, etc. Everywhere people grab a bite to eat or enjoy a cup of coffee or find themselves awaiting a service.

Q: Can I subscribe to Coffee News?  

A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants or any other place where you might have some time to read while waiting.

Q: How often do you publish and where are you distributed?  

A: New issues are distributed weekly to restaurants, delis, coffee shops, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing over a cup of coffee. With Coffee News, there is no BAD news - only trivia, fun facts, local events, and other fun things that draw attention (like the chance to win  $200 prize pack each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.

Q: How long has Coffee News been in existence?  

A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 1100 publishers in over 30 countries worldwide!

Q: Can restaurants advertise in Coffee News?  

A: No. As a courtesy to all our restaurant and coffee shop clients in the area, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too.

We do offer restaurants carrying Coffee News a free location listing on our web site showing our readers where they can pick up a free copy of Coffee News.

Q: How much is an ad?  

A: Pricing depends on location, number of weeks you commit to run your ad and number of editions, but ads in Coffee News are less expensive than other print media, so the small business person can easily afford to advertise. You can advertise in Coffee News for a fraction of the cost of other media! So unless another company in your "category" of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are “EXCLUSIVES”, meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town! Please call for an advertising package customized just for you – 317-376-3535.

Q: Why do you recommend that the ad run for at least 13 weeks?  

A: A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?

For more, read about "the benefits" of advertising in our Coffee News article, Repetition!

Q: How do I pay for the ad?  

A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, check or Visa/Mastercard. You can pay monthly, quarterly, yearly, however you choose.

Q: Do I need to design the ad?  

A: NO... If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we'll work with you to create one. The ad production fee is $35.

Q: Can I change an ad now and then?  

A: Yes, you can. There is never a charge for minor ad changes, which may be e-mailed, faxed or phoned in.

 

Got more Questions? Click here to send us a message!

 

 

 

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